How to Use GenAI in Employer Branding & Recruitment (A Practical Guide for HR, TA & EB Teams)
AI isn’t coming for your job, unless you choose to ignore it.
Generative AI has been rapidly reshaping how recruiters, employer branding specialists, and HR teams work. The real risk isn’t replacement. It’s being left behind if we don’t learn how to use it well.
But the good news is that you don’t need to be a tech expert to get started. With the right mindset and a few well-structured prompts, GenAI becomes your secret weapon for better campaigns, faster content, and stronger storytelling.
This post is your practical guide to using generative AI in talent acquisition and employer branding, covering:
What GenAI can actually do for TA and EB
How to write prompts that give better results
A free downloadable AI cheatsheet with ready-to-use prompt template
What GenAI can do for talent professionals
At Finders Seekers, we’ve been testing GenAI across the entire talent journey. Here are some of the ways it adds value:
Write job ads and social copy, faster and more targeted
Personalise candidate communication
Analyse candidate feedback and surface insights
Draft interview questions and email templates
Optimise employer branding content for SEO discoverability
Plan creative employer branding and recruitment campaigns
It’s especially helpful when you’re stuck staring at a blank page. GenAI takes care of repetitive writing and analysis, freeing you up for the human side of the work: listening, engaging, and creating meaningful candidate and employee experiences.
The RISEN Prompting Framework
Here’s the truth: your AI output is only as good as your input.
A vague prompt will always give you a vague result. The better you frame your request, the more useful, tailored, and authentic your AI-generated content will be.
That’s why we use the RISEN Framework, a simple structure for writing prompts that consistently get better results:
R – Role: What role should AI take?
I – Instructions: What do you want it to do?
S – Steps: Outline clear steps it should follow
E – End goal: What should the output be?
N – Narrowing: Define tone, word limits, audience, or format
🟨 Example prompt
“Act as an experienced employer branding strategist. Write a 300-word job ad for a [add your role here] targeting Gen Z candidates. The job is at [Company Name / add short company info here], known for [add USP like innovation, remote culture, or mission-driven work].
The tone should be warm and inclusive, aligned with our brand voice: bold, human, curious. Make it skimmable with subheadings and emojis, easy to read and jargon-free, and end with a clear call to action. Structure the ad with a short, eye-catching intro, what the job is about, what success looks like, what we offer (benefits, flexibility, growth). Avoid corporate clichés like "fast-paced environment" or "rockstar developer.”
Ethical Use: Don’t Skip This Part
AI is powerful, but it’s not infallible. You’re responsible for what it creates. Keep these best practices in mind:
Check for bias in language and assumptions
Never enter confidential or personal candidate data
Validate facts, links, and job details
Use AI to support your work, not replace your judgment.
Download Your Free GenAI Cheatsheet
We’ve put together a free AI Prompting Cheatsheet with our favourite prompts, tools, and tips to help you get started right away.
Inside the cheatsheet:
✅ The complete RISEN Prompting Framework
✅ 5 plug-and-play prompts for recruitment & employer branding
✅ Prompt refining tips
Whether you’re drafting job ads, planning a global campaign, or simply trying to get unstuck, generative AI can be a powerful co-pilot in recruitment and employer branding.
The goal isn’t to replace your creativity, strategy, or insights. It’s to amplify them, freeing up space for the work that matters most: building meaningful connections and telling your company’s story in a way that resonates.
👉 Want to see how we help companies stand out to the right talent with employer branding and AI?