We give quantuma heartbeat.
The quantum race is also a race for talent.
IQM competes for the same handful of specialists as US tech giants. Its talent communications defaulted to product messaging. The human dimension was invisible, and the challenge was not only awareness, but trust.
"You cannot simply tell a quantum physicist that they will work on cutting-edge technology. They already know the technology. You have to show them what they can actually build, learn and influence."
Business impact
In deep tech, talent is part of the scaling equation.
The employer brand was built to support IQM's growth and its IPO, proving the company has the talent story, and the talent magnetism, to deliver its ambitions.
"Building quantum computers means building the team that builds them. Finders Seekers helped us tell that story in a way our scientists believe, and carried it into how we hire, lead and grow our people."
The idea
Superconducting qubits compute through coherent quantum states and controlled microwave waveforms. In that rhythm, we saw a heartbeat.
The employees give that waveform its form. A technical truth that doubles as a human promise. Grounded in physics. Deeply human. Built to resonate with the minds IQM needs.
Drag to find the heartbeat.
The system
One idea, from promise to practice.
The EVP is not a recruitment slogan. It is the top of an architecture: the same metaphor governs what IQM promises talent, how its leaders behave, and how every individual grows.
Give quantum a heartbeat.
Every Beat Counts.
Elevate Your Beat.
"The real value of an EVP comes when it moves beyond attraction and becomes part of the employee experience. With Finders Seekers, we're bringing that promise into our leadership principles and learning framework, making sure our employer brand isn't just something we communicate, but something we actively work to deliver."
The process
Built with the people it represents.
Bottom-up, from the evidence: strategic talent needs, people data and EB research. Workshops with quantum scientists, engineers and commercial teams gave everyone a voice, and every layer was pressure-tested against real employee experiences.
Listen
- EB audit
- EVP research with quantum scientists, engineers and commercial teams
- Global EB strategy
Co-create
- EVP concept
- Talent narrative and tone of voice
- Talent personas
Build & launch
- Career site, built in eight weeks
- EB photoshoot
- Visual assets
- Career site launch
Activate
- Weekly organic social
- Monthly people stories
- LinkedIn paid campaigns
- Monthly Talent Newsletter
- Events and EVP launch party
- Glassdoor and LinkedIn Life
Embed
- Employee life cycle
- Job ad and candidate comms templates
- Offer letter and offer package
- EB playbook
- Leadership principles
- Learning Hub
Amplify
- PR
- EB video
- Advocacy programme
The work · Career website
A career site that sounds, looks, and feels like IQM today.
Authentic over polished, credibility first. Content that speaks directly to those we hire. Built for conversion, not just attention.
"We wanted our career site to show candidates more than the quantum computers we build. We wanted them to discover the people behind the technology, the challenges they could help solve and what it really feels like to be part of IQM. Finders Seekers helped us turn that vision into a career site that brings our people, culture and employer promise to life."
The work · People stories
Stories from the quantum frontier.
A monthly series of career journeys and team spotlights, written with the people who live them. Each story carries the EVP in a real voice, and every paid, organic and advocacy channel points back to it.
The work · LinkedIn organic
Once a week, every week.
A structured weekly cadence of EVP-led content.
The work · LinkedIn paid
Persona by persona, market by market.
Campaigns across Finland and Germany. Persona-specific copy, lifted directly from the career subpages.
"What makes our collaboration with Finders Seekers so valuable is how quickly we can turn ideas into action. There's a real sense of creativity, trust and teamwork, and we genuinely have fun along the way! Together, we've been able to bring the IQM employer brand to life through stories and content that feel authentic to who we are, while making even complex topics engaging and accessible."
The work · Employee advocacy
Every IQMer, on brand.
An EVP-aligned visual system distributed at All-Hands, making advocacy easy, on-brand, and scalable.
Results
From blank slate to measured impact in one year.
Career site traffic
Time spent on page
Glassdoor rating
Referral conversion
"Give quantum a heartbeat" now runs from boardroom to careers page, and the market responded.
Recognition · Employer Brand Management Awards 2026, London
"A masterclass in deep-tech talent attraction."
The EBMA judges, on Give quantum a heartbeat.
Best Communication of the Employer Brand to the External Audience
Best Employer Brand Management from the Engineering and Manufacturing Sector
Best Alignment of the Employer Value Proposition with Corporate Brand Values
Three nominations, three wins. Recognized in a 2026 programme alongside Netflix, Sony Music, Rolls-Royce and BCG.
Without them, IQM quantum computers wouldn't exist.
IQM didn't create another employer branding campaign. It built one human talent story for one of the world's most complex technologies, and the rare people building it.
Could it be you? See IQM careers